Hash tags could have helps small business expo listen to their customers
As a publicist for several public expos, I truly believe that social media tools like Twitter are an excellent way to listen to customers. For those planning an event, the use of a hash tag such as...
View ArticleStrategic planning workshop helps me focus on much needed patience
After attending the Simply the Best “My Strategic Marketing Plan Made Simple” workshop Friday, I got the inspiration to start on my New Year’s Resolutions. Yes, I know there’s Christmas in 11 days, but...
View ArticleIf embracing social media is part of your New Year’s resolutions, give it...
For a lot of us, embracing social media tools in business is a New Year’s resolution that many of us want to adopt. Yet, in the rush of adding social media to a business communication mix are a couple...
View ArticleSocial media tools allow businesses to track their efforts
For small businesses, marketing measurement is everything. Social media unlocks access to local, immediate demand for your product or service, but how do you measure it? Understanding how to capitalize...
View ArticleLinkedIn profile sells your capabilities if done correctly
As someone who helps businesses learnhow to embrace social media, I often show them others great LinkedIn sites. To me, a well done LinkedIn profile is the first thing every successful business must...
View ArticleSimple efforts can help increase your social media exposure
As more and more of us add social media tools to our communications efforts, it’s important that we look at ways to integrate them into more traditional forms of marketing. For example, a client of...
View ArticleIf you belong to a LinkedIn group, here’s an excellent way to get involved
More and more business professionals are getting what I call the “LinkedIn” bug. They read about it or see other professionals embrace it. Yet, few really understand the power of LinkedIn groups, and...
View ArticleWhen a popular restaurant drops its social media emphasis, it explains the...
A lot has been written on social media in the hospitality industry, but I found it amazing that one popular north side restaurant dropped its social media efforts to go back to an email campaign to...
View ArticleInnotech eMarketing co-chair shares insight on 2010 political campaigns
(With a spirited gubernatorial race just days after the Oct. 28 October Innotech, it seems only natural that a major focus on social media would be how Governor Rick Perry and Bill White are using this...
View ArticleJudicial candidate showcases his human side in social media forums
Everywhere you go in San Antonio, yard signs dot the landscape. Add the billboards, and it’s hard not to notice that we have an election tomorrow. My social media space has become somewhat littered...
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